L’Oréal Buys Aesop

🍎 Today's Expression

Vocabulary

- footprint: 발자취 (the area occupied by something)

- tap into: ~을 활용하다 (to use something in a good way)

- unleash: 촉발시키다, ~을 놓아주다 (release from a restraint)

- amass: 모으다, 축적하다 (=accumulate, gather)

- cult: 추종, 숭배, 광신적 종교집단 (a relatively small group of people having religious beliefs or practices regarded by others as strange or sinister)

- pertinent: 적절한, 관련있는

 

Pronunciation

- These: Don't forget to extend the 'E' sound
- Future: don't forget to make the 'tu' part clear → few-chure'
- Focus (you're saying 'foc아s'): 'f오-kiss' → remember, it's 오 and not 으!

- Matchless (you're saying 'matchlees') → 'matchlihss'
- Cosmetic (you're saying 'c오smetic') → 'c아smetic' 

 

 

👩🏻‍🏫 Overall Feedback

Hi, it was great seeing you again! I enjoyed talking to you about our topics. Some areas to work on are pronunciation (specifically sound changes) and vocabulary expansion. To work on these areas, I suggest that you take more Ringle lessons for conversation practice.

 

✍🏻 In-depth Feedback

1. How was your project in boot camp?

In the project, I thought I had to study more and more. I thought my lack of Javascript or lack of program language. I had to study from basic to advanced things. After one month, I will start a project with Chloe.

→ I felt underprepared after my boot camp, so after a month, I will start a project with Chloe and sharpen my Javascript skills. 

 

2. What do you think of L’Oreal’s acquisition of Aesop?

I believe L’Oreal's acquisition of Aesop was successful work in the cosmetic market. Before this acquisition, L’Oreal has no powerful natural skincare brands in their portfolio, but Aesop is became an intensive section of their portfolio. These days, interest in the environment and sustainable consumption is bigger than past in globally. In the future, this interest will grow, and Aesop's growth will grow more than now.  

→ I think L'Oreal's acquisition of Aesop was a strategic move. After all, L'Oreal does not have a recognizable skincare brand in its portfolio, so by adding Aesop, it strengthened its hold on the cosmetics market. These days, there is a heavy focus on the environment, and this interest will only continue to grow. Therefore, Aesop will only help L'Oreal's brand image.

 

3. What do you believe is most important for success in the cosmetics market?

In any market, having matchless competitiveness is important. Especially in the cosmetics market, regular consumers recognize each brand through commercial ads or campaigns, or models, most people don't know the difference between products. Therefore, the best strategy for survival for the brand in the cosmetics market is to have a strong brand image, like Aesop.

→ In any market, having a dominant market share is important. In the cosmetics market, marketing is king as customers gravitate towards well-known names through campaigns. To be honest, most people don't know about the differences between these products; they only know about the brand names behind them. Therefore, it is pertinent for a brand to have a strong brand image, like Aesop.

 

📔 Today I learned

1. 한국어에서는 말할 때마다 '사실~' 이라는 단어를 습관적으로 붙이지만, 영어는 'Actually'를 아무 의미없이 습관적으로 붙이지는 않는다. 진짜 사실을 말할 때 붙이니 주의해서 말해도 좋다.

2. 어떠한 스킬을 가다듬을 때는 'sharpen' 이라는 표현을 써도 좋다. e.g. sharpen my Javascript skills. 

3. 어떠한 일, 움직임, 상황은 work 보다 'move' 라는 단어를 써도 좋겠다.